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Race Info

Penny Lion

Board Members
IMG 1911 WIT Penny Lion Tourism Australia

Penny Lion is a commercial leader specialising in tourism and events. Her career spans 30 years and includes work in both corporate and government organisations in Australia and overseas. Her most recent tourism role, Executive General Manager, Events at Tourism Australia headed two divisions comprising global marketing, sales, distribution, partnerships, and operations to drive the visitor economy. Penny left executive employment in 2021 to become the managing director of her family’s wine company.

Penny is currently a non-executive director of the Clare Valley Wine and Grape Association and a graduate of the Australian Institute of Company Directors.